Costar Group

 
 

This is one of several web-mercials I produced and directed for the leading commercial real estate information company based in Washington, DC and features actress Tracy Weiler.  The pieces are part of an interactive demo, where the sales prospect views an introduction, and then picks the demo tailored to his or her specific profession.


This one is targeted to investment brokers and highlights the product’s features and value propositions that are most relevant to them.  Each market had its own color scheme.  The full demo can be found here.


Written, produced, and directed by Alex Houston

Executive Producer for Costar Group:  Dan Kimball, VP Marketing

Starring Tracy Weiler

Art Direction by Adam Lipton

Shot at Interface Media, Washington, DC

DVCProHD P2, graphics, and animation

Edited on Final Cut Pro with Motion compositing

2009

Interactive web marketing